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Chief Executive Officer's Message

b. Increasing Investability of Issuers

Besides promoting Bursa Malaysia as a place to list, we have also commenced efforts to enhance the quality of existing issuers.

i. Malaysian Investor Relations Association
Malaysian Investor Relations Association (MIRA) was successful in 2008 in creating greater awareness of the importance of Investor Relations (IR), and added more PLCs to its membership roll. Combined with relevant education initiatives for its members, MIRA complements Bursa Malaysia's objectives by assisting companies to embark on their own IR programmes, thereby enhancing their investability. Shortly after Bursa Malaysia established MIRA in June 2007, it launched the IR Incentive Programme, more commonly known as IRIP, to assist listed issuers gain better exposure to investors, by establishing their own IR webpages linked to an IR portal. The association hopes to obtain more participation from issuers by organising annual awards to companies which showcase best practices, as well as offering professional certification for IR practitioners in Malaysia.

ii. CMDF-Bursa Research Scheme II
Historically, research coverage has tended to concentrate on the larger, high profile companies, leaving other companies under-covered. The CBRS II is a continuation of Bursa Malaysia's proactive approach to address this problem. It is designed to facilitate greater investor understanding of a broader spectrum of Malaysian listed companies by raising the profiles of listed companies that find it difficult to get research coverage. Our effort is concentrated on managing the scheme to ensure that the participating companies enjoy consistent research coverage of their stocks, and feature on the radar screens of investors. All the research reports generated under CBRS II are posted on Bursa Malaysia's eResearch website and are made available to the public free of charge. These reports are also pushed out through information vendors.

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