Bursa Malaysia Annual Report 2015

FROM THE BOARD OF DIRECTORS AND SENIOR MANAGEMENT

Bursa Malaysia •

Annual Report 2015

CEO’S MESSAGE

AND MANAGEMENT

DISCUSSION AND ANALYSIS

unique visitors

460,000

BursaMKTPLC has received

Reaching out to the investing communities

Investor engagement remains a key priority for Bursa Malaysia. Our

stakeholder engagement activities are focused on both retail and

institutional investors.

Engaging retail investors

BursaMKTPLC was launched in 2014 to reach out to the younger

generation of retail investors, particularly the millennials. As part of our

efforts to create greater awareness of and interest in the BursaMKTPLC

platform, we conducted a number of promotional campaigns including

the CELEB.TRADR programme, which is a unique collaboration with local

celebrities and brokers. CELEB.TRADR uses a gamification approach

to familiarise participants with the trading process and educate them

in an interactive and entertaining manner. Other campaigns included

the Macquarie Capital Securities’ Warrant Hero, CIMB’s ASEAN Stock

Challenge and Kenanga’s KenTrade Trading Challenge 2.

Since its launch, BursaMKTPLC has received 460,000 unique visitors

with a return rate of 59% as at the end of December 2015. A total of 29

brokers have signed on as BursaMKTPLC partners, providing investment

advice and facilities and thereby creating an enriched environment for

our investors to conduct research and educate themselves on their trip

to trade. With more than 21,900 research reports in its repository that

have been viewed over 1.6 million times, BursaMKTPLC has become an

investing touchstone for its 29,800 registered users.

In addition, we also conducted regular retail engagement sessions

during the year through events such as the Bursa Young Investor Club,

Derivatives Day and the Bursa Investor Education Workshop, which

have proven to be effective communication channels in terms of raising

financial literacy and investor understanding. We also engaged with non-

traditional investing audiences by holding events such as the Diamond

Club event which targets Malaysian women.

In total, Bursa Malaysia, in collaboration with our partners, conducted 238

engagements with retail investors, reaching an audience of over 30,000

individuals nationwide.

Engaging institutional investors

Bursa Malaysia conducts a substantial number of engagement sessions

with our institutional investors annually to promote our marketplace and

our products, and to educate our investors about our market offerings.

We also make use of these engagement sessions to build linkages with

partners from around the world and to attract new participants into our

market.

We host annual events such as our flagship Invest Malaysia Kuala Lumpur,

which showcases the diversity of our capital market and introduces our

PLCs and regional champions to the global investing community. We

conduct similar engagement sessions for our Derivatives Market through

our Palm and Lauric Oils Price Outlook Conference & Exhibition, which is

a key event for all players involved in the edible oils industry.

2015 also saw us co-host the inaugural ASEAN Capital Market CEO

Summit (“ASEAN CAP10”), which brought key stakeholders of the region’s

10 capital markets together to chart a path towards shared prosperity for

all in the region. ASEAN is still one of the most exciting emerging market

investing destinations for global investors, but regional coordination and

cooperation is still required if we are to make the most of all opportunities

presented by the region. The Summit is designed to serve as a platform

where investors, stock exchange operators and other stakeholders can

discuss and address regional issues.

Reaching out to foreign derivatives traders

Following the CFTC’s approval of BMD as a FBOT in January 2015, our

engagement teams conducted a number of roadshows in the US to attract

new direct participants into the market. As a result of these engagements,

the Exchange recruited eight new market participants from the US to

trade Bursa Malaysia derivatives contracts through the Globex platform.

Bursa Malaysia reached out to over

30,000

individuals nationwide