BURSA AR13 - page 46

Bursa Malaysia • Annual Report 2013
44
To our Stakeholders
Bolstering our Market Ecosystem
We intensified efforts to improve our market’s ecosystem by launching a new trading
engine called Bursa Trade Securities 2 (BTS2) and introduced initiatives that promoted
self-regulation among securities brokers such as the Green Lane Policy. We also
amended certain rules to enhance existing products and services such as business
trusts and Shari’ah-compliant stapled securities as well as enabled the introduction
of new ones such as Exchange Traded Bonds & Sukuk and the Gold Futures Contract.
We also enhanced Regulated Short Selling and Securities Borrowing and Lending to
facilitate better price discovery.To continue building an informed investing and trading
community and to enhance our marketplace reputation, we undertook initiatives such
as Invest Malaysia, Invest ASEAN, the Palm and Lauric Oils Conference & Exhibition
Price Outlook and
CBRS Research Scheme and our Investor
Relations newsletter, Bursa Bytes, too serve as opportune platforms to keep our
audiences abreast of marketplace developments.The year saw us supporting industry
initiatives such as the National Annual Corporate Report 2013Awards,The Edge Billion
Ringgit Club Award 2013, ACCA Malaysia Environmental & Social Reporting Awards
2013, the ACCA’s Integrated Reporting Forum and the Star Outstanding Business
Award 2013.
Strengthening our Sustainability Framework
In strengthening our own sustainability practices, we continued to update our
Legislation Compliance Register to include new laws and regulations including the
Personal Data Protection Act 2010 as well as published our standalone Sustainability
Report 2012.We also continued to educate our employees on the aspects and impact
of both corruption and integrity as well as focused our efforts on strengthening our
procurement processes.
Delivering Impactful
Community Programmes
Our role as an Exchange and catalyst for the marketplace has a duality which
is our commitment to invest in and elevate the community we operate within.
Our initiatives are primarily targeted at areas where we can make the greatest
difference, such as in enhancing financial literacy and capital market awareness
through education.
Corporate Sustainability Statement
In Support of Educational Excellence
In 2013, we continued to contribute to youth development through providing
educational opportunities such as training and internship programmes. We also
took the opportunity to promote financial and risk management literacy among
students from higher learning institutions by organising a derivatives trading game,
collaborating with universities to provide students access to learning modules for
derivatives and offering access to our Knowledge Centre. A total of 3,517 students
came to visit the Exchange to learn about our business. In addition, we offered two
scholarships to employees who qualified to pursue the Chartered Financial Analyst
qualification and rewarded 46 children of our employees with Excellence Awards
for their performance in major examinations.
Leveraging on Employee Volunteerism
Our foundation, Yayasan Bursa Malaysia, remains our primary vehicle for
philanthropic and employee volunteering activities. In 2013, Yayasan Bursa
Malaysia awarded scholarships valued at RM424,000 to eight high-performing
students from challenging backgrounds. Employee volunteerism drives our
community programmes and employee participation has risen in this area with
a total of 3,937 hours volunteered for several good causes. Initiatives such as
The Edge-Bursa Malaysia Kuala Lumpur Rat Race 2013, the Great Cookout, the
Kechara Soup Kitchen lunch project and the “I have a Wish – Back to School
Project” for the Mah Meri Community, all reflect the passion and concern of our
employees for the underprivileged and needy. Over the course of 2013, our people
also visited selected RR2013 beneficiaries and critically-ill children at Hospital
Kuala Lumpur, engaged with and made a cash donation to 33 poor and orphaned
students of Sekolah Kebangsaan Cyberjaya 1, as well as played host at a “buka
puasa (breaking of fast)” event for orphans.
Ensuring Effective Workplace Practices
Here at Bursa Malaysia, our workplace or human capital focus is the most important
driver for growth as we endeavour to become a high performance organisation or
HPO. The culture that we are building is anchored on our 3D Values that aim to
nurture an environment which is dynamic, driven and dependable.This will support
the Exchange’s ambition of becoming the preferred exchange in the region.
Strengthening our People Capacity
To strengthen our organisation’s capacity, we continue to proactively deploy an
internal talent review platform to identify top talent. The year saw us leveraging
on our succession management framework to unearth top talent and chart out a
succession plan for mission critical positions. In 2012, we reviewed and revised
behavioural competencies focusing on the need for our employees to display the
right behaviour in line with our aspiration of nurturing a HPO culture. In 2013, we
mapped the behavioural competencies to various HR practices, which included
but were not limited to succession management and performance management.
Rewarding Performance
Bursa Malaysia advocates a total rewards management based on a “pay-for-
performance” philosophy. Our employees are rewarded with a mix of short-
term and long-term incentives that directly correlate to their performance. Non-
monetary rewards such as performance recognition, work-life integration as well
as professional development are also awarded.
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