Chief Executive Officer’s Message and Management Discussion and Analysis
From the Board of Directors and Senior Management
Bursa Malaysia • Annual Report 2013
38
Towards Becoming a High
Performance Organisation
In line with our vision of becoming ASEAN’s
Multinational Marketplace, we have set our sights
on transforming ourselves into a HPO. To this end,
we continue to attract, retain and develop a talented
high performance workforce to capitalise on existing
and future opportunities.
Our drive towards becoming a HPO has certainly
had a significant impact on project delivery, with
the total number of projects completed reaching 43
over 2011-2013 in comparison to 18 over the 2008-
2010 period.
We have successfully bolstered our execution
capabilities on the back of higher standards in
governance as well as the institutionalisation of
standards and methods with projects completed on
time and within budget.
Aside from our project delivery achievements,
we have completed a number of other initiatives
aimed at transforming the Exchange into a HPO.
These include the implementation of an enhanced
Business Planning and Performance Management
Framework, improved Human Capital Management
Framework and our 3D values (i.e. Dynamic, Driven
and Dependable). We have also undertaken steps to
strengthen our corporate identity.
To ensure our people perform at an optimum level
and are aware of the rapid developments taking
place within the Exchange, we are constantly
engaging them via various platforms. One such
platform is the CEO’s Conversation platform which
involves a series of townhall sessions to keep
employees updated on our progress. Two sessions
were conducted in 2013 in which we shared the
company’s performance and aspirations as well as
reinforced the importance of our core values and the
need to adopt a global mindset.
MOVING FORWARD
We are a market on the move, and as we advance
forward into a new financial year, we have raised the
bar with our 2014-2016 Business Plan. At the core
of the Business Plan is a focus on ensuring a fair
and orderly market driven by a high performance
organisation as well as a focus on ensuring the
Exchange reinforces its position as ASEAN’s
Multinational Marketplace.
Our Business Plan calls for “Value Extraction” of our
inherent strengths and continued transformation
over a three-year period. These, combined with
investments in new industry-changing opportunities,
will enable us to “Build for the Future.”
Through our Value Extraction initiative, we will
work to derive value from completed projects and
leverage domestic liquidity, ASEAN growth and
improving microstructures.
Through our Build for the Future initiative, we will
invest in and implement new projects that will firstly
escalate our relevance in the fast changing ASEAN
financial and regulatory landscape and secondly
involve our entering into new marketplaces
leveraging on our growth areas.
All our markets have been tasked with specific goals
going forward:
• The Securities Market’s focus will be on improving
market vibrancy whilst providing varied investable
products to the market;
• The Derivatives Market will focus on growing
volumes through product diversification and
further internationalising the market; and
• The Islamic and Alternative Markets will focus on
enhancing our position as a leader in the Islamic
capital market.
The many initiatives that we have undertaken these
past three years have done much to bolster our
performance. As we set our sights on rolling out
our 2014-2016 Business Plan, we will leverage
on our strong Performance and Human Capital
Management Frameworks to further improve our
financial and operational performance as well as
deliver consistent shareholder value.
Several other initiatives in the pipeline will help us
strengthen our position as an attractive investment
destination.
As we look to enhance the quality and quantity
of our retail engagements, we are focusing on
innovative and practical channels such as digital
platforms to expand our reach. The launch of our
new eCommunity platform in the first half of 2014
will enable us to reach a wider span of retail
investors, in a quicker and more effective manner.
The retail market will be able to interact with us in
a convenient and engaging manner while taking
advantage of a host of attractive online features
designed to educate new and existing retail
investors.
Products like the Environmental, Social and
Governance (ESG) Index have vast potential and
are set to attract Socially Responsible Investments
(estimated at USD34 trillion) from around the world.
While the ESG Index is still a work-in-progress, we
believe the market is ready to embrace this initiative
following years of Shari’ah-compliant screening and
corporate responsibility reporting requirements, as
well as profiling through the FTSE Bursa Malaysia
Shari’ah Index Series.
Focus 1: Value Extraction
LEVERAGE ON
ASEAN
GROWTH
LEVERAGE ON
DOMESTIC
LIQUIDITY
IMPROVING
MICROSTUCTURE
Focus 2: Build for the Future
REVIEW
MACRO-
STRUCTURE
LEVERAGE ON
DOMESTIC
RETAIL
DEVELOP REGIONAL
PRESENCE &
NEW BUSINESS
