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FROM THE BOARD OF DIRECTORS AND SENIOR MANAGEMENT

CEO’S MESSAGE AND MANAGEMENT DISCUSSION AND ANALYSIS

ISLAMIC AND ALTERNATIVE MARKETS

OUTREACH INITIATIVES

IAM leverages on Malaysia’s strength as a world leader in Islamic Finance and

aims to be the capital market of choice for global investors. As BSAS is a relatively

new trading platform, outreach programmes designed to educate and reach out

to participants are critical for its sustained development. To this end, we have

leveraged on Islamic finance and palm oil conferences, and workshops as well as

hosted our own events to get our message out. Our outreach initiatives in 2014

included the following:

1. Engaging Islamic Finance practitioners

We have made our presence felt in various Islamic conferences and events

throughout the year. Our goals at these events are to raise awareness

about IAM’s products and services, discuss strategy for enhancing Islamic

capital markets, explore new opportunities and solicit feedback from other

practitioners. Representatives from Bursa Malaysia were given opportunities

to speak at these events, among others:

a.

5

th

World Islamic Banking Conference – Asia Summit in Singapore

b. 1

st

International Conference on Islamic Wealth Management and

Financial Planning

c.

IFN Asia Forum 2014

d. 4

th

Global Islamic Finance Forum

e.

11

th

Kuala Lumpur Islamic Finance Forum

f.

21

st

Annual World Islamic Banking Conference in Bahrain.

As previously mentioned, Bursa Malaysia has signed an MoU with the Saudi

Stock Exchange (Tadawul) and we are excited with this development, which

is aimed at helping cement the relationship and linkages of our markets

while enhancing the profile of Islamic finance.

2. Engaging Retail Investors

Retail investors are one of the focus groups for all of our outreach activities

and the same is true for IAM. In 2014, we attended and hosted special

events for retail investors designed to educate them about IAM offerings

as well as the advantages of Islamic investing. Our objectives are largely

guided by our vision to build a strong and vibrant Islamic capital market that

is relevant and actively participated in by the retail community.

Meanwhile, we organised workshops specific to the theme of Islamic

investing in 2014.These workshops also served to drive the country’s Islamic

Finance agenda forward by promoting Islamic financial management.

3. Engaging Institutional Investors and Intermediaries

IAM worked together with the Derivatives Market to sponsor events held by

the Palm Oil Refiners Association of Malaysia (PORAM) to further enhance

BSAS role in the palm oil industry. As BSAS is a commodities trading

platform, stronger linkages must be built with associations such as PORAM

to raise our relevance in the commodities industry.

We also worked on building linkages with intermediaries by recognising our

top BSAS trading participants at our Broker Awards Appreciation Dinner.

ENHANCING OUR MARKET STRUCTURE

We are constantly looking at ways to expand the role of our Islamic Capital Market

to support the growth of Islamic finance. We continued to make adjustments

throughout the year to provide industry players a regulated framework with

defined codes of conduct governing commodity trade in support of Islamic

interbank placements, client deposits and financing as well as sukuk issuances

using the concept of Murabahah and Tawaruq.

NEW PRODUCTS FOR IAM

1. Exempt Regime Sukuk

IAM listed two new exempt regime sukuks including Hong Kong’s maiden

sovereign sukuk of USD1 billion. The Hong Kong sukuk is based on the Ijarah

Structure and issued by Hong Kong Sukuk 2014 Ltd, which is wholly-owned

by the Government of the Hong Kong Special Administrative Region. Hong

Kong’s choice of Malaysia as the listing destination for its inaugural sukuk

is a strong vote of confidence in our market’s ability to raise the necessary

funds, and further reinforces Malaysia’s position as the global sukuk leader.

Meanwhile, Malaysia’s state investment arm Khazanah Nasional Bhd, via

its independent special purpose company Cahaya Capital Ltd, listed a

USD500 million Mudharabah-Murabahah exchangeable sukuk, which is the

first exchangeable sukuk to be based on the two combined Islamic principles.

Through its listing, the sukuk has set a benchmark for exchangeable sukuk

offerings, providing future issuers with greater options in structuring their

Islamic papers.

2. MyETF MSCI Malaysia Islamic Dividend Fund (MyETF-MMID)

In line with our goal to grow the ETF space in Bursa Malaysia, MyETF-

MMID, the second Shariah-compliant ETF, was launched. The listing of

MyETF-MMID gives our investors greater choice in ETF investments to

further diversify their portfolio. By the end of 2014, there were six ETFs

listed on Bursa Malaysia.

3. Third Government Guaranteed DanaInfra Nasional Bhd (DINB)

Exchange Traded Bonds and Sukuk (ETBS)

We launched the third series of the government guaranteed DINB ETBS in

2014, which is targeted at retail investors. The product allows investors to

benefit from the ongoing development of the MRT project, and functions as

a relatively safe investment asset due to the government guarantee. ETBS

is a relatively new asset class for us and we hope that the launch of this

product will encourage others to follow suit in future.

MOVING FORWARD

The government-led proposal to trade Malaysian Government Securities and

Government Investment Issues on the Exchange aims to strengthen the Islamic

financial market. The proposal is expected to promote domestic sukuk and

bond issuance and trading. Based on the Prime Minister’s announcement, the

government papers will be traded as ETBS if the proposal is approved. This move

will spur interest among retail investors keen on diversifying their portfolio by

investing in a relatively less risky asset with a constant yield.

Bursa Malaysia

Annual Report 2014

39