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CEO’S MESSAGE AND MANAGEMENT DISCUSSION AND ANALYSIS

DERIVATIVES MARKET

OUTREACH INITIATIVES

Developing the Derivatives Market is a key priority for Bursa Malaysia and we

continued to expand our marketing activities to reach out to more potential market

participants in 2014. Apart from domestic initiatives designed to create greater

awareness of derivative products, we also focused our efforts on recruiting clients from

foreign countries such as India and China through their intermediary brokers based

amongst others in Hong Kong, Singapore and Dubai.These brokers are existing clients

of Chicago Merchantile Exchange, which makes it easy for them to connect and trade

within our existing infrastructure.

Our activities implemented last year to strengthen our Derivatives Market trading

community included the following:

1. Palm and Lauric Oils Conference and Exhibition (POC) 2014

BursaMalaysia’s annual POC conference held annually in Kuala Lumpur,Malaysia

has developed a strong global reputation and is well attended by international

players from the oils and fats industry from over 50 countries. In 2014, POC

marked its Silver Jubilee, celebrating the development of the palm and lauric

oils industry over the last 25 years. The POC continues to lead discussions on

the future of the edible oil industry and provides an excellent base for networking

among its delegates. The event included palm estate visits and a Bursa Malaysia

Derivatives Workshop for more than 2,000 participants.

2. Gold & Precious Metals - Price Outlook Symposium (GOC 2014)

The inaugural GOC2014,themed“Will GoldStill Glitter in 2014?”,was attended by

500 participants. The GOC functioned as a platform to educate retail participants

about the use of gold as an alternative investment asset, and created awareness

about the benefits of trading in the gold futures market over physical gold. We

expect the GOC to drive interest in gold futures on our Derivatives Market and

build an active trading community around this asset class.

3. Derivatives Education and Awareness Programme

We held our annual Derivatives Day in collaboration with six trading partners

to educate the investing public about opportunities available in futures trading.

The programme comprised a full range of sessions related to derivatives trading

including career information for fresh graduates, information on becoming a full-

time trader and information for retirees. As 31% of the trades on the exchange

are transacted by Local participants, there is a need to create a new pipeline of

new Local participants to replace the ones who will be retiring.

4. Local Participants and Incentives

Incentive programmes specially tailored for Local participants were conducted in

2014 to encourage them to trade and hence increase liquidity of newly launched

contracts such as the Refined Bleached and Deodorised (RBD) Palm Olein

Futures Contract (FPOL). Increased liquidity entices more institutions and traders

to participate in these contracts thus creating a greater interest in these products.

As a result of our engagement sessions, we saw 34 new Local participants in the

market in 2014.

ENHANCING OUR MARKET STRUCTURE

In 2014, we revamped derivatives participantship structure into a single trading right.

The revamp replaced the different classes of Preference shares with a single trading

right across all classes of derivatives products thus making the cost of entry as a

Trading Participant cheaper and comparable with regional futures exchanges. As a

result of the revamp, all brokers are now able to offer all products listed on Derivatives

Markets to their clients. On that note, we are pleased to welcome Credit Suisse as our

full-fledged Trading Participant and Clearing Participant.

NEW PRODUCTS FOR THE DERIVATIVES MARKET

In addition to the market enhancements, we recognise the need for us to further

broaden the range of products on offer and we continue to make regular innovations in

this area.A broader range of products will draw greater participation from the investing

public, and help us reach out to a new set of investors both within and outside our

borders in line with our overall strategic plan. We introduced two new derivatives

products in 2014:

1. Refined Bleached and Deodorised (RBD) Palm Olein Futures Contract:

The FPOL contract is a USD denominated palm olein futures contract trading on

our Derivatives Market. FPOL is a complete solution allowing market participants,

particularly refiners and palm olein end users, to manage refining margin risk

and hedge against unfavourable price movements in the crude palm oil and palm

olein markets. The introduction of the FPOL contract is aligned with our ambition

to become the global marketplace and benchmark for all palm oil derivatives.

2. Enhanced Five Year Malaysian Government Securities Futures (FGM5):

The enhanced FGM5 extended the selection of bonds to those with between

four and six years of maturity, and has an extended trading time until 6.00pm.

The enhancement of the FGM5 aims to make our bond-based products more

attractive to retail customers and also to draw new customers to the Exchange.

MOVING FORWARD

On 23 January 2015, Bursa Malaysia Derivatives was granted registration as a Foreign

Board of Trade by the U.S. Commodity Futures Trading Commission (CFTC) pursuant to

Section 4(b)(1) of the Commodity Exchange Act and Part 48 of the CFTC’s regulations.

This permits identifiedmembers and other participants located in the US to enter trades

directly into its electronic order entry and trade matching system on CME’s GLOBEX

trading platform to trade our derivatives products. It augurs well for the Malaysian

derivatives market as it attracts US based Commodity Trading Advisers, hedge funds,

high volume traders and commercials who are actively involved in global trades.

FROM THE BOARD OF DIRECTORS AND SENIOR MANAGEMENT

Bursa Malaysia

Annual Report 2014

37